Having your business go to the dogs is hardly a bad thing if you're in the brewing world; in fact, it may actually be a boon to the bottom line.
Recent travels to the Sacramento area brought me in contact with two very dog-friendly venues; my return to Buckeye State put my spouse and I firmly into the canine world with a trek up to Akron's Thirsty Dog Brewing and the debut event for Scottish-import Brewdog, who are setting up their distribution and taproom facilities in the southern portion of the Columbus metro.
Reality: Established in 1997, Akron's Thirsty Dog has some serious history embedded within its production facility, lying within the historic Burkhardt Brewery facility. Founded by Wilhelm Burkhardt in the 1870s, his wife Magaretha broke convention and guided the brewery after her husband's death in 1881 well into Prohibition.
After surviving Prohibition through a combination of their soda pop, real estate, and commodities business lines, the company returned to brew its beer for another two decades under the Burkhardt name and for a few more years under the ownership of Cincinnati's Burger Brewing. In 1964, Burger closed the Akron facility, which sat idle until Thirsty Dog set up shop in the existing space.
A nod to the pioneering members of the Burkhardt brewing legacy on the doors leading to the bathrooms - replacing the standard men and women placards are portraits of Wilhelm and Magaretha themselves.
The taproom itself has been spaced out essentially in the middle of the facility, giving this nattily attired space an appealing hole in the wall quality to it. Plenty of Thirsty Dog media can be found throughout the space, with a well-stocked souvenir and bottle shop to boot.
The taproom doesn't sport televisions or music playing over a sound system, an absence that actually makes it a bit of a breath of fresh air in our humble opinions. However, that doesn't stop the brewery from acknowledging the world around them, as noted by this sign that gives a nod to the Akron's favorite son.
Food: No food service at the taproom, but you can get all the popcorn you can eat, served appropriately enough in an aluminum dog bowl.
Thirsty Dog Brewing
529 Grant Street (Google Maps)
Akron, OH 44311
(330) 252-2739
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A fancy mural dons one side of Brewdog's new Canal Winchester facility, created by the brewery's in-house-artiste Craig Fisher |
As it turned out, Brewdog had its eyes on the United States as the next logical market for expansion, and with a little massaging from Stone Brewing's Greg Koch and other incentives, the brewery announced that Columbus would host its initial production facility in the states in April of 2015.
Also unique to Brewdog is their "Equity For Punks" (the moniker lovingly given and adopted by the company's investors) crowdfunding model, which has been used several times to raise funds from eager investors around the world to fuel the company's expansion. This has led to the annual stockholder gathering/celebration called AGM (Annual General Mayhem), which typically involves a company update mixed in with plenty of live music, food and beer.
After tweaking the program to comply with United States financial regulations, the USA version of the Equity For Punks was opened to investors, and the call was made for both new and existing "Punks" to attend the first-ever stateside AGM event in Columbus on the 24th.
At this point, the facility is largely empty, with most of the space being occupied by tables and chairs, beer tents, and so forth. As is typical of such large undertakings things do tend to fall behind schedule, as CEO James Watt acknowledged in his update chat with the 1,000 or so that gathered on this day. However, it was easy to see the potential in the 100,000 square-foot facility, which is now due to get going sometime in January 2017.
Perhaps equally as important as the updates was the celebration of Brewdog's unique culture, which was toasted after Watt's speech with a free pour of the company's flagship Punk IPA. Frankly, it was fun to see the blend of old-time and newly minted Brewdog Punks (and later, the general public itself when the facility was opened to all in the evening) hanging out and enjoying each other's company. Mix in a liberal dose of beer, food trucks and live music, highly represented by the local, and you have a promising hint of things to come.
Brewdog USA
Canal Winchester, OH 43110
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