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Track 7 Brewing from Sacramento, California, which is about to embark on their own version of the ale trail concept |
Research Parameters, Such As They Are
I posed the question on my
last blog post, which touched on the concept of the ale trail with a focus on my locally-based
Columbus Ale Trail, about what other craft beer ale trail promotions might be found around the country, their structure and their incentives.
Other than actually finding those cities and regions with active ale trails, I figured a meaningful comparison in relation to the Columbus area would be useful. Once I thought about it a little more closely, I figured looking into metro areas with similar populations would be an easy and relevant comparison measure.
So I took a look at where Columbus stood in terms of the Metropolitan Statistical Areas (MSAs) - as of 2015 (
Note: Population statistics were taken from Wikipedia's List of Metropolitan Statistical Areas and rounded down or up for simplicity), the Columbus metro area, which here reaches as far as Marion and Zanesville, comes in at just over 2 million with a rounded total of 2,022,000 people.
From here, I decided to take the MSAs both directly above and directly below in terms of population and dive in. Interestingly enough, the next metro area population-wise higher than Columbus that had an active ale trail really isn't all that far away from Ohio's capital city. The remaining metro areas researched included two neighboring Ohio cities, a couple of fellow capital cities, and a journey from coast to coast.