As we drove into the southern portions of Eureka, California, on US 101 during our recent California travels, we couldn't help but struck by the flashy, Las Vegas-style sign that points the way to
Lost Coast Brewing (sadly, we couldn't quite make it work to stop by here on our travels, but it's on the docket next time we're in the area.)
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Lost Coast's new sign means no one will ever have a problem
finding their brewery (image from Lost Coast Outpost) |
It struck me that this rather easily noticed sign is a bit of a paradox: historically, the so-called "Lost Coast" has been a reference to the section of along the Humboldt County shoreline which is not blanketed by either US 101 or Highway 1. Deemed too challenging to cut a highway through, this especially rugged part of the California coastline remains sparsely populated and little visited, acting as a haven for select hikers and other wilderness lovers, whale watchers, or those who are seeking a luxurious, more private view of California's picturesque coast at Shelter Cove's
Inn of the Lost Coast.
